Ben Ellis Film/Media

How are audiences positioned by the use of media language and representation in the ads The first of the two adverts is a savethechildren charity ad that focuses on the idea of war. The money they are raising would go to the syrian war help and the main idea they are targeting here is that most people who don't donate say that it doesn't effect them and the theme is that what if it was locally so the ad focuses on what if there was a war in the uk. The ad's usp is the fact that its only framed by looking at this child. This makes the audience feel what she feels as she's the only one we follow. This appeals to the sense of sympathy and encourages them to donate.  The use of colour in the ad tells the audience that it is slowly decaying into anarchy as it starts of very colourful and light and then slowly transitions into being very dark and bland. The clothes which were once very bright have been drowned out and positions the audience in a sympathetic and...

There are two types of radio , being commercial and public service. Commercial radio is funded by ads and an independent organisation where as public service such as the BBC is publicly funded and therefore has to provide certain services in order to keep with the set precedent. BBC radio 1 BBC radio 1 is aimed predominantly at a  young early 20s audience as they usually play pop and occasional indie and hip hop. They do this by having a young host , Nick Grimshaw, who attracts the attention of a younger audience. They also have a live lounge where they play music from artists live on air. Usually this promotes the artist and appeals to their audience as they usually have new and upcoming artists there. BBC 1 Xtra BBC 1 Xtra is aimed at young audience mainly under 25 and is trying to attract an urban audience. It mainly plays grime and hip hop but also does some talking sections on grime and advice. These are usually comedic and appeal to this younger audience. ...

This is the advert for straight outta Compton, straight outta compton is based on a group of young men that want to introduce rap to the work however the authorities do not want this and try to arrest them. There are a number of target audiences. The biggest would probably be teens as it is relatable to a younger audience who wouldn't have witnessed these stories but would've grown up hearing about them. It also appeals to an older audience as it plays on that 80's nostalgia. It would also relate to slightly older people because they would've remembered the N.W.A and again plays on that nostalgia. There is a huge variety of shot types in the ad ranging from wides to close ups and many cinematic techniques are used. This creates the idea of cinematic value and makes the audience think this film is very professional which in turn would persuade them to see it.  Voice overs are also used to give an overview of the narrative. This helps the audience understand mor...

Assassins Creed III : Liberation is a 2012 action adventure game which was initially released on the PS Vita. The plot is set in a fictional history of New Orleans but follows fake characters influenced on real history. Throughout the game a player controls a female protagonist named Avaline on her journey to free slaves in her hometown and get revenge for her mother's death. The characters is able to switch between the main character's different personas as a lady, a slave and an assassin. The game was initially a PS Vita only release and was designed to promote the handheld console. The game did alright but the PS Vita didn't really catch on so the game suffered. It was then rereleased for PS3 but with updated graphics and a different ad campaign. In the PS Vita ad it shows all gameplay on the console itself as it was trying to promote the new console.  This was also the first assassins creed game to have a female protagonist. She is presented as a stro...

The stereotype I decided to write about is the negative English stereotype. There are a few key stereotypes people think English people fall into. The image I have selected shows many different English stereotypes including : bad teeth, drunks, bad whether and patriotic. The first negative English stereotype which is shown in this picture is that English people have bad teeth. Despite whether or not this stereotype is true this picture shows a man with very few teeth. This stereotype is constantly referenced in tv and one good example I found was a clip from the Simpsons where a kid is being scared by a 'book of English smiles'. This is clearly a negative stereotype as its insulting to English people. Another English stereotype which is shown clearly in this image is the stereotype that all English people are drunks. This stereotype is particularly insulting and is definitely a negative stereotype. The other insulting stereotype in this image is the bad whether stereotype...

FIFA 18 is a sports game which heavily focuses around the game of football. Its part of one of the largest and longest running video game series' ever. There are a couple of core modes on FIFA that are by far the most popular modes on the game. In FIFA there is a selection of avatars you play as in the game. There is an option to play as your favourite team e.g. , West Ham and Crystal Palace, or as an individual player e.g. Alex Hunter or as a player designed character. Each of these avatars can only be used in specific modes e.g. Alex hunter can only be used in the Journey. The world you play in in FIFA is a realistic closed world which is supposed to mimic a real life football match, but it has menus and is only set in this world when in a game. Although the world is supposed to be realistic game settings can be altered to make it a bit crazy. The main goal in FIFA is to build an ultimate team with the best players. In other modes the target is to get your team promoted ...

FPS (First Person Shooter) An FPS is a style of video game which is from the POV of the character you play on screen. Usually these focus on a gun and some notable games include Doom, CoD and Fallout. Sports Games This is a game mainly revolving around sports. Most of these games just tend to have one game mode of sport but FIFA revolutionised this by introducing ultimate team. Ultimate team made it so that the player could create an ultimate team using their favourite players.