Riptide is a 2013 indie song by Vance Joy. The song is expressively part of the indie genre. Indie music is music produced separately and independently from bug record labels. The term indieis sometimes used to describe a genre and as a genre term, "indie"
may include music that is not independently produced, and many independent
music artists do not fall into a single, defined musical style or genre and
create self-published music that can be categorized into diverse genres. The
term ‘indie’ or ‘independent music’ can be traced back to as early as the
1920’s after it was first used to reference independent film companies but was
later used as a term to classify an independent band or record producer. This is clearly influencing the music videos of the indie genre and riptide clearly plays with the styles of some retro films such as blue velvet. It also takes inspiration from current popular indie films and specifically plays around with wes anderson style cinematography. A usual convention of indie music videos is to have a performance based video which usually will show the band performing at a concert. Riptide subverts this stereotype and doesn't have a performance but plays with compilation editing. It does however take the lyrics literally and presents that in the music video. This is expressly shown within the first few minutes of the music video where the lyrics "i was scared of dentists and the dark", then we literally see these lyrics conveyed in the video.
Statement of Aims and Intentions I aim to create a surrealistic crime drama which explores the mental health of a victim of a crime. I was mainly influenced by mainstream surrealist TV shows such as Black Mirror and American Horror story. Both Black Mirror and American Horror Story deal with disappoints themes and usually focus on dark and almost satanic tones. I will try to incorporate this into my TV show by using dark cinematography and also eerie music like these two shows usually do. My TV show will feature One main protagonist. The show will tackle the drama this victim faces after a crime has been committed to his family and the show will be mainly abased around him. I will also include another two protagonists who will just be supporting characters. My TV show will be on Channel 4 and aired at around 10 clock. As this is past the watershed it will be dark and gritty and also feature more mature content to that of a show before the watershed. My intended audience is around...
There are many technical codes used in the poster to persuade a 50's audience, which is the era of the poster. I will be highlighting the use of layout, design, colours, images and graphics. The poster makes use of all of these and more. The main image on the poster is a depiction of a white young woman which makes the poster identifiable with the target audience which would most likely be white women. She is also depicted as having hearts around her head making her seem in love with the product and the way she is cuddling it further reiterates this fact. The use of bright colours and a bold title makes the poster stand out and seem eye catching. This makes the product seem premium and the target audience would want to buy it. The target audience again is clearly reiterated by the slogan of 'Tides got what women want!', this slogan directly targets this audience and we can use Barthes theory to show that this slogan implies that the product is almost life changing and...
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