Riptide is a 2013 indie song by Vance Joy. The song is expressively part of the indie genre. Indie music is music produced separately and independently from bug record labels. The term indieis sometimes used to describe a genre and as a genre term, "indie"
may include music that is not independently produced, and many independent
music artists do not fall into a single, defined musical style or genre and
create self-published music that can be categorized into diverse genres. The
term ‘indie’ or ‘independent music’ can be traced back to as early as the
1920’s after it was first used to reference independent film companies but was
later used as a term to classify an independent band or record producer. This is clearly influencing the music videos of the indie genre and riptide clearly plays with the styles of some retro films such as blue velvet. It also takes inspiration from current popular indie films and specifically plays around with wes anderson style cinematography. A usual convention of indie music videos is to have a performance based video which usually will show the band performing at a concert. Riptide subverts this stereotype and doesn't have a performance but plays with compilation editing. It does however take the lyrics literally and presents that in the music video. This is expressly shown within the first few minutes of the music video where the lyrics "i was scared of dentists and the dark", then we literally see these lyrics conveyed in the video.
There are many different types of groups that are represented in the media, usually these groups are represented in some very stereotypical ways. An example of these groups are immigrants, women, teenagers and elderly people. In the media women are usually over sexualised and viewed as objects rather than people. Examples of this is the countless number of pictures of half-naked women in magazines and newspapers. Women are usually over sexualised to appeal to the male target audience with little regards to the women who pose for these photoshoots. Although men can be over sexualised in music videos and magazines, mostly it is more balanced towards non-sexualised pictures. Even when a company is advertising something they usually use half naked women as ‘eye candy’ to advertise a product or service. Many representations of women concentrate only on sexuality and emotions, usually also focusing on a relationship with their children or a romantic partner. In many fairy washing up liq...
In this essay I will be discussing what cross platform advertising is, the history of it and how it effects a company. Cross platform advertising is advertising in all forms of media. Many companies and buisnesses want their products to reach many people using different forms of media. An example of this is social media and website advertising. Using pop up ads on youtube videos and websites , a company can have more exposure on a certain product or service. Advertising on all forms of media will attract a much larger audience also. Rather than just advertising on Tv or print, which has been on the decline for a long time, advertising on many forms of media makes it so more people will see the ads and there is more likely to be higher sales. An example of cross platform advertising would be when a company shows an ad not just on one form of media but shows the same or similar ads on social media or in print also. A good example of these types of ads are the betfair ads. As well...
Statement of Aims and Intentions I aim to create a surrealistic crime drama which explores the mental health of a victim of a crime. I was mainly influenced by mainstream surrealist TV shows such as Black Mirror and American Horror story. Both Black Mirror and American Horror Story deal with disappoints themes and usually focus on dark and almost satanic tones. I will try to incorporate this into my TV show by using dark cinematography and also eerie music like these two shows usually do. My TV show will feature One main protagonist. The show will tackle the drama this victim faces after a crime has been committed to his family and the show will be mainly abased around him. I will also include another two protagonists who will just be supporting characters. My TV show will be on Channel 4 and aired at around 10 clock. As this is past the watershed it will be dark and gritty and also feature more mature content to that of a show before the watershed. My intended audience is around...
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