Cross Platform Advertising

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In this essay I will be discussing what cross platform advertising is, the history of it and how it effects a company.

Cross platform advertising is advertising in all forms of media. Many companies and buisnesses want their products to reach many people using different forms of media. An example of this is social media and website advertising. Using pop up ads on youtube videos and websites , a company can have more exposure on a certain product or service. Advertising on all forms of media will attract a much larger audience also. Rather than just advertising on Tv or print, which has been on the decline for a long time, advertising on many forms of media makes it so more people will see the ads and there is more likely to be higher sales.



An example of cross platform advertising would be when a company shows an ad not just on one form of media but shows the same or similar ads on social media or in print also. A good example of these types of ads are the betfair ads. As well as appearing on TV and print they also come up as pop up ads on youtube videos and twitter.

Comments

  1. Coulsdon Media and Film20 November 2017 at 04:11

    This is a good start Ben. You have touched on the key elements of cross platform advertising, in terms of the purposes. In order to improve your work I feel you need to pay attention and follow the essay guide posted on the blog, this will provide you with clear structure when tackling an essay question I.e. an intro, main and conclusion and what type of information needs to be included under each heading. Additionally, the PowerPoint on writing skills will provide you with some helpful tips on referencing. Overall, I feel areas to improve when discussing this topic surround audience! Cross platform advertising caters for a wide spectrum of audience in terms of age and social class; i.e. the older generation will be more accessible via print newspapers whereby the younger generation will be more accessible via social media hence the snap chat news subscriptions. Furthermore, when discussing this topic, make sure to highlight and describe the actual types of media platforms i.e. radio, TV, print etc . Lastly, always end an essay or piece of writing with a closing argument, what cons are there surrounding cross platform advertising? Cost is a huge one and you could have touched on this and explained the cost and profit side of cross platform advertising. Overall good start

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