Ben Ellis Film/Media

How are audiences positioned by the use of media language and representation in the ads The first of the two adverts is a savethechildren charity ad that focuses on the idea of war. The money they are raising would go to the syrian war help and the main idea they are targeting here is that most people who don't donate say that it doesn't effect them and the theme is that what if it was locally so the ad focuses on what if there was a war in the uk. The ad's usp is the fact that its only framed by looking at this child. This makes the audience feel what she feels as she's the only one we follow. This appeals to the sense of sympathy and encourages them to donate.  The use of colour in the ad tells the audience that it is slowly decaying into anarchy as it starts of very colourful and light and then slowly transitions into being very dark and bland. The clothes which were once very bright have been drowned out and positions the audience in a sympathetic and

There are two types of radio , being commercial and public service. Commercial radio is funded by ads and an independent organisation where as public service such as the BBC is publicly funded and therefore has to provide certain services in order to keep with the set precedent. BBC radio 1 BBC radio 1 is aimed predominantly at a  young early 20s audience as they usually play pop and occasional indie and hip hop. They do this by having a young host , Nick Grimshaw, who attracts the attention of a younger audience. They also have a live lounge where they play music from artists live on air. Usually this promotes the artist and appeals to their audience as they usually have new and upcoming artists there. BBC 1 Xtra BBC 1 Xtra is aimed at young audience mainly under 25 and is trying to attract an urban audience. It mainly plays grime and hip hop but also does some talking sections on grime and advice. These are usually comedic and appeal to this younger audience.