Tide ad
There are many technical codes used in the poster to persuade a 50's audience, which is the era of the poster. I will be highlighting the use of layout, design, colours, images and graphics. The poster makes use of all of these and more. The main image on the poster is a depiction of a white young woman which makes the poster identifiable with the target audience which would most likely be white women. She is also depicted as having hearts around her head making her seem in love with the product and the way she is cuddling it further reiterates this fact. The use of bright colours and a bold title makes the poster stand out and seem eye catching. This makes the product seem premium and the target audience would want to buy it. The target audience again is clearly reiterated by the slogan of 'Tides got what women want!', this slogan directly targets this audience and we can use Barthes theory to show that this slogan implies that the product is almost life changing and